Many people think that a flashy website looks great to the eye and thus attracts more visitors, however this is only if they have fast internet connections. Sites with success keep their pages simple in order to allow visitors to find what they are looking for. Continue reading and learn how you can create the site of your dreams.
Although it is common to see the www. at the front of a website URL, you should try to make sure that you can access your site whether you choose to include it or not. This will make it much easier for anyone to access regardless of how they type it.
Break up long text blocks. Having a huge wave of text is unnecessary for any site, especially when you can break it up by using images, or even separating it into different pages. Boring your viewers will only make them leave, so keep things as simple and fresh as possible.
Use a style sheet to stay consistent. There is almost nothing more disconcerting than being sent to a page that looks at nothing like the site you were just looking at, even if it is concerning the same subject. Style sheets help with saving your formatting, so each page looks similar to the rest.
Set up your site so that visitors can cancel actions they initiate if they change their minds. An action can be classified as completing a form or registering to receive content, like a newsletter. When you do not allow visitors to cancel something they do not wish to complete, you are forcing them into something, which can prove detrimental to fostering return visits and/or purchases.
Be considerate when it comes to your site background. Backgrounds with moving GIF views can be great, but can make text hard to read as well. Choose a background which coordinates well with the message that you are trying to impart, it must blend in well with the balance of your website design.
Use a descriptive title. Many site owners forget to name their pages, or name them something generic, such as “Welcome Page.” Search engines do use title descriptions in their rankings, so make sure you are as descriptive as possible, without going overboard. Make sure it is usable for your viewers and the search engines.
If you want your site visitors to spend as much time as possible on your site, make text easy to read. One of the most common design mistakes is using graphic backgrounds with patterns or dark colors; combine this with equally dark text and you have a recipe for disaster. Unless the text is clear and easy to read, your site will not be a success.
As was stated in the above article, a website that uses flash isn’t nice to look at, and websites utilizing this feature take longer to load than others. A clean, crisp, easy to navigate site will be far more successful than an excessively flashy one. Implement what you’ve just learned, and build a site that visitors will flock to.